Super Bowl ads disappoint advertising experts
Posted in 2007ReviewsAnheuser-Busch scores points for some clever spots, but most ad critics think this year’s big commercials were underwhelming. By Paul R. La Monica, CNNMoney.com editor at large NEW...
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Hollywood Studios Size Up Superbowl Ads
Posted in 2008Previewsby Erik Davis Following a lackluster showing at the 2007 Superbowl, the major Hollywood studios are gearing up for a major presence at the 2008 Superbowl early next year. Variety...
View ArticleSuper Bowl ad contest peeks at NFL stars’ lives
Posted in 2008PreviewsBy Michael McCarthy, USA TODAY Consumers are not the only ones intrigued by Super Bowl TV commercials. So are NFL players. Hundreds of NFL stars ranging from veteran quarterbacks...
View ArticleTide to Make Its Super Bowl Debut
Posted in 2008PreviewsTide to Make Its Super Bowl Debut By STUART ELLIOTT THEY say time and tide wait for no man, but Tide has waited a long time to be advertised on the Super Bowl. Soon, Tide, the...
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Ad Track: Pepsi hopes Earnhardt drives laps around A-B
Posted in 2008PreviewsBy Theresa Howard, USA TODAY NEW YORK — NASCAR superstar Dale Earnhardt Jr. will go bumper-to-bumper with his former backer before the Feb. 17 Daytona 500 if he makes the starting...
View ArticleAudi’s Super Bowl ad oozes drama
Posted in 2008PreviewsBy Theresa Howard, USA TODAY NEW YORK — Audi is betting it can rev up its image with a parody of rivals in a Super Bowl commercial backed by a Hollywood-size production budget....
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CareerBuilder Hopes ‘Tough Love’ Attracts
Posted in 2008PreviewsBy STEPHANIE KANG CareerBuilder.com caused a stir in the advertising world last year when it dropped its longtime agency after its Super Bowl commercial flopped. Marketers switch...
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Bud’s Super Bowl ads build buzz
Posted in 2008Ad SalesPreviewsBY DAVID HINCKLEY DAILY NEWS TV CRITIC Anheuser-Busch spent about $2.7M a pop on nine ads in this year’s Super Bowl – with seven of the spots devoted to Bud Light.The...
View ArticleBasketball pro shoots for Super Bowl ad fame
Posted in 2008PreviewsBy Laura Petrecca, USA TODAY On Sunday, National Basketball Association All-Star guard Dwyane Wade will try to lure Super Bowl viewers into becoming T-Mobile cellphone...
View ArticleAuto-driven advertisers still rev up for Super Bowl
Posted in 2008Ad SalesPreviewsBy Laura Petrecca, USA TODAY Even though the economy is putting the brakes on sales, auto-focused companies still are spending big bucks to drive brand awareness with...
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Miller Spots a Strategy for Bowl Wars
Posted in 2008PreviewsA Return to Dalmatians In Effort to Counter Bud’s Super Exclusive By SUZANNE VRANICA Miller is calling out the dogs again. Beginning tomorrow and running through the Super Bowl,...
View ArticleFOX SELLS OUT SUPER BOWL ADS
Posted in 2008Ad SalesBy HOLLY M. SANDERS Advertisers hoping to wait until the last minute to get a bargain on a Super Bowl spot are out luck. Fox, which is airing the game on Feb. 3, sold the last ad...
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Coca-Cola Invites Viewers of Super Bowl Broadcast to Experience ‘The Coke...
Posted in 2008Previews New Ads Set in Washington, D.C. and New York City Feature Well-Known Political Personalities and Character Balloons ATLANTA (Business Wire EON/PRWEB ) The nice guy finishes...
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Sorting through the history of Super Bowl ads
Posted in 2008 Peter Hartlaub, Chronicle Pop Culture Critic If you look at the Super Bowl advertisement hype, which seems to triple each year, it almost makes the 30-second spots seem worth the 40...
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The ads that Bowled us over
Posted in 2008By David Hinckley DAILY NEWS CULTURE CRITIC Ali Landry’s 1999 Doritos spot had just the right crunch. The 1973 Super Bowl has become a frequent point of reference this year because Super...
View ArticleBusiness & Financial News, Breaking US & International News
Posted in 2008Reviews By Paul Thomasch NEW YORK (Reuters) – Advertisers couldn’t have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over...
View ArticleSuper Bowl Commercials Disappoint
Posted in 2008Ad SalesReviewsThe hype. The title. The glory. It all came down to one game. This year, it was the battle between the “un-beatens” and the underdogs. In one of the biggest upsets in NFL...
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Super Bowl TV ads – nostalgic and family safe
Posted in 2008Reviews Peter Hartlaub, Chronicle Pop Culture Critic This was the eighth Super Bowl of the 21st century, but if you were only paying attention to the commercials, you might have thought...
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Star power not enough this year in Super Bowl ads
Posted in 2008ReviewsBy Bruce Horovitz, Laura Petrecca, Theresa Howard and Erin Kutz, USA TODAY The days of Super Bowl ads littered with celebrities may be numbered. Celebs of various sorts showed up...
View ArticleVictoria’s Secret Tops Nielsen Bowl Ratings
Posted in 2008ReviewsNEW YORK The highest rated commercial in Sunday’s down-to-the-wire Super Bowl battle was an ad for Victoria’s Secret, according to Nielsen analysis released today. The spot was...
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